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韓·日ビ-ルブランドのマ-ケティング戰略の比較硏究 : Comparative study on the marketing strategy of beer brands in Korea and Japan
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 김현철 | - |
| dc.contributor.author | 권가현 | - |
| dc.date.accessioned | 2019-07-09T15:52:11Z | - |
| dc.date.available | 2019-07-09T15:52:11Z | - |
| dc.date.issued | 2011-02 | - |
| dc.identifier.other | 000000030575 | - |
| dc.identifier.uri | https://hdl.handle.net/10371/157286 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000030575 | ko_KR |
| dc.description | 학위논문 (석사)-- 서울대학교 대학원 : 국제학과(국제지역학전공), 2011.2. 김현철. | - |
| dc.format.extent | v, 100 p. | - |
| dc.language.iso | ja | - |
| dc.publisher | 서울대학교 대학원 | - |
| dc.subject | 시장역전전략 | - |
| dc.subject | 하이트맥주 | - |
| dc.subject | 아사히맥주 | - |
| dc.subject | 맥주전쟁 | - |
| dc.subject | 마케팅전략 | - |
| dc.subject | 市場逆轉戰略 | - |
| dc.subject | ハイトビ-ル | - |
| dc.subject | 朝日ビ-ル | - |
| dc.subject | ビ-ル戰爭 | - |
| dc.subject | マ-ケティング戰略 | - |
| dc.title | 韓·日ビ-ルブランドのマ-ケティング戰略の比較硏究 | - |
| dc.title.alternative | Comparative study on the marketing strategy of beer brands in Korea and Japan | - |
| dc.title.alternative | 한일맥주브랜드의 마케팅 전략 비교 연구 | - |
| dc.type | Thesis | - |
| dc.type | Dissertation | - |
| dc.description.degree | Master | - |
| dc.contributor.affiliation | 국제학과(국제지역학전공) | - |
| dc.date.awarded | 2011-02 | - |
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