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유통채널별 충동구매성향 비교연구 : Comparison study of impulsive buying tendency in retail channels
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 김난도 | - |
dc.contributor.author | 강이교 | - |
dc.date.accessioned | 2019-07-09T17:00:19Z | - |
dc.date.available | 2019-07-09T17:00:19Z | - |
dc.date.issued | 2011-08 | - |
dc.identifier.other | 000000031581 | - |
dc.identifier.uri | https://hdl.handle.net/10371/157909 | - |
dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000031581 | ko_KR |
dc.description | 학위논문 (석사)-- 서울대학교 대학원 : 소비자학과, 2011.8. 김난도. | - |
dc.format.extent | x, 118 p. | - |
dc.language.iso | kor | - |
dc.publisher | 서울대학교 대학원 | - |
dc.subject | 충동구매 | - |
dc.subject | 유통채널 | - |
dc.subject | 백화점 | - |
dc.subject | TV홈쇼핑 | - |
dc.subject | 온라인쇼핑 | - |
dc.subject | 채널특성. | - |
dc.subject | Impulsive buying | - |
dc.subject | Retail channel | - |
dc.subject | Department store | - |
dc.subject | TV home shopping | - |
dc.subject | Online shopping. | - |
dc.title | 유통채널별 충동구매성향 비교연구 | - |
dc.title.alternative | Comparison study of impulsive buying tendency in retail channels | - |
dc.type | Thesis | - |
dc.type | Dissertation | - |
dc.description.degree | Master | - |
dc.contributor.affiliation | 소비자학과 | - |
dc.date.awarded | 2011-08 | - |
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