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What influences users' avatars to purchase virtual items?
무엇이 사용자의 아바타가 가상제품을 구매하는 데 영향을 미치는가?

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Authors
천은영
Advisor
안중호
Major
경영학과
Issue Date
2011-02
Publisher
서울대학교 대학원
Keywords
가상세계소비자 행동가상제품구매세컨 라이프 (Second Life)virtual worldsconsumer behaviorpurchasing virtual itemsSecond Life
Description
학위논문 (박사)-- 서울대학교 대학원 : 경영학과, 2011.2. 안중호.
Language
eng
URI
https://hdl.handle.net/10371/158391

http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000028791
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Ph.D. / Sc.D._경영학과)
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