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위협적(威脅的) 소구(訴求)의 효과(效果)와 역효과(逆效果)에 관한 소고(小考) -우리나라 대민홍보(對民弘報)의 사례(事例)를 중심(中心)으로- : A Case Study of the Effects of Fear Appeal
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- Authors
- Issue Date
- 1977
- Citation
- Journal of Communication Research, Vol.14, pp. 69-83
- Keywords
- threat appeal ; Kate Smith ; medium factors
- ISSN
- 1738-6195
- Language
- Korean
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