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중국 저가 TV에 맞선 삼성전자의 글로벌 TV 전략분석 : Case study on Samsung Electronics global TV Strategy against Chinese low price products on disruptive innovation theory
파괴적 혁신 이론을 중심으로
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 이동기 | - |
dc.contributor.author | 김형빈 | - |
dc.date.accessioned | 2019-10-18T15:06:08Z | - |
dc.date.available | 2019-10-18T15:06:08Z | - |
dc.date.issued | 2019-08 | - |
dc.identifier.other | 000000156280 | - |
dc.identifier.uri | https://hdl.handle.net/10371/160961 | - |
dc.identifier.uri | http://dcollection.snu.ac.kr/common/orgView/000000156280 | ko_KR |
dc.description | 학위논문(석사)--서울대학교 대학원 :경영대학 경영학과,2019. 8. 이동기. | - |
dc.description.abstract | 본 사례연구는 파괴적혁신이론에 입각해 삼성전자 TV부문이 중국 가성비 업체들에게 어떻게 대응했는지 분석하며, 존속적 혁신전략을 취한 삼성전자가 결과적으로 점유율을 방어할 수 있었던 원인을 제시한다. 최근 국내시장에서 다양한 가성비 제품들이 큰 매출을 달성함에 따라, 기존 기업들은 이러한 상황을 타개하고 나아가 사업을 성장시킬 방안을 강구해야 하는 시점이다. 본 논문은 이러한 경쟁양상에 놓인 기업들에게 정보를 제공하기 위해, 삼성전자 TV부문 실무진과의 인터뷰를 통해 중국업체에게 대응하기 위해 삼성전자가 고려했던 기준들을 조사하였다. 또한, 내부적으로 성립된 기준들에 입각해 론칭한 QLED가 종전 대비 더욱 큰 매출을 발생시킴에 따라, TV시장 내에서 존속적 혁신전략에 해당하는 고성능이라는 요인이 중요하게 적용됨을 도출할 수 있었다. 결론적으로, 파괴적 혁신전략에 대응함에 있어 기존의 성능을 격상시켜 재무적 성과를 달성한 기업의 사례를 분석함으로써, 유사한 상황 속에 놓인 실무진들에게 시사점을 전달함에 본 논문의 목적을 둔다. | - |
dc.description.tableofcontents | 제 1장 서론
제 1절 연구 배경 및 목적 ················································································1 제 2절 연구 필요성 ·························································································2 제 2장 이론적 배경 및 연구 방법 제 1절 이론적 배경 ·························································································4 제 2절 연구 방법 ····························································································6 제 3장 삼성전자 TV 전략 사례 제 1절 삼성과 TV부문 ····················································································8 제 2절 문제 상황 ···························································································9 제 3절 의사결정 기준 ····················································································11 제 4절 성과 ··································································································14 제 4장 사례 분석 ··························································································17 제 1절 삼성의 존속적 혁신전략 선택 원인 ························································17 제 2절 향후 경쟁양상 전망 ·············································································24 제 5장 결론 및 시사점 ···················································································27 참고문헌 ····································································································32 Appendix ····································································································33 | - |
dc.language.iso | kor | - |
dc.publisher | 서울대학교 대학원 | - |
dc.subject | 파괴적혁신이론 | - |
dc.subject | TV산업 | - |
dc.subject | 삼성전자 | - |
dc.subject | 중국 저가품 | - |
dc.subject | 경쟁전략 | - |
dc.subject.ddc | 658 | - |
dc.title | 중국 저가 TV에 맞선 삼성전자의 글로벌 TV 전략분석 | - |
dc.title.alternative | Case study on Samsung Electronics global TV Strategy against Chinese low price products on disruptive innovation theory | - |
dc.type | Thesis | - |
dc.type | Dissertation | - |
dc.contributor.AlternativeAuthor | Kim, Hyungbin | - |
dc.contributor.department | 경영대학 경영학과 | - |
dc.description.degree | Master | - |
dc.date.awarded | 2019-08 | - |
dc.title.subtitle | 파괴적 혁신 이론을 중심으로 | - |
dc.contributor.major | 전략 및 국제경영 | - |
dc.identifier.uci | I804:11032-000000156280 | - |
dc.identifier.holdings | 000000000040▲000000000041▲000000156280▲ | - |
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