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Comparison of Behavior between Sexual Minority and Heterosexual Sport Spectator in Thailand : 태국 이성애자와 성소수자간의 스포츠 관람 태도 비교
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 이옥선 | - |
| dc.contributor.author | Sukritha Yongwanichkultana | - |
| dc.date.accessioned | 2019-10-18T17:07:43Z | - |
| dc.date.available | 2019-10-18T17:07:43Z | - |
| dc.date.issued | 2019-08 | - |
| dc.identifier.other | 000000156275 | - |
| dc.identifier.uri | https://hdl.handle.net/10371/161370 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr/common/orgView/000000156275 | ko_KR |
| dc.description | 학위논문(석사)--서울대학교 대학원 :사범대학 체육교육과,글로벌스포츠매니지먼트전공,2019. 8. 이옥선. | - |
| dc.description.abstract | The purpose of this study is examining how different and similar among male, female, and LGBT behavior of spectator in the case of Volleyball Nations League 2018 in Thailand. Samples of the study are the spectators who participate in the Volleyball Nations League 2018, held in Thailand, from 5th to 7th June 2018. They are asked to complete a questionnaire designed to assess their sport spectator behavior. The result indicates that male, female, and LGBT have different level of passion, loyalty, and involvement. So the characteristics of each gender play such an important role for predicting spectator. Gender is the independent variables that could affect the passion for volleyball, loyalty for the team, spectator involvement, and spending. The result of this research could increase efficiency for approaching to male, female, and LGBT spectators. Organizer could attract more spectators and conduct the event to be successful. | - |
| dc.description.abstract | 본 연구는 2018년 태국에서 개최된 발리볼 네이션스 리그 이벤트에 참여한 남성그룹, 여성그룹, 그리고 LGBT그룹 간에 참여태도를 기반으로 유사한 점과 다른 점을 비교하는데 목적을 두고 있다. 연구 샘플로는 2018년 6월 5일부터 7일까지 태국에서 개최된 발리볼 네이션스 리그 이벤트를 참여한 관람자들이다. 연구 참여자에게 그들의 스포츠 참여대도를 측정할 수 있는 질문들을 배포하였다. 참여태도 측정을 위해 배구에 대한 열정, 팀 충성도, 관중 관여도, 돈 소비 관련 변인들을 사용하였다. 남성그룹, 여성그룹, 그리고 LGBT그룹간에 차이는 변인들 사이에서 볼 수 있다. 각 성 그룹간의 특징은 스포츠 참여 예상을 하는데 있어서 중요한 요소이다. 스포츠 참여태도는 열정에 대한 포괄적 이해와 연관이 있다. 본 연구의 결과는 앞으로 남성, 여성, 그리고 LGBT 관람객에 관한 효율적인 접근성을 높일 수 있다. 이렇게 운영자나 기획자들은 관람객을 더 많이 끌어 성공적인 이벤트를 개최 할 수 있다. | - |
| dc.description.tableofcontents | Table of Contents
Abstract i Table of Contents iii List of Tables vi List of Figures ix Chapter 1. Introduction 1 1.1 Current Context 1 1.1.1 The Case of Volleyball in Thailand 4 12. Research Significant 6 1.3 Research Questions 7 Chapter2. Review of Literature 8 2.1 Differences between Men and Women 8 2.1.1 Physical Difference 9 2.1.2 Mental Difference 9 2.2 LGBT identities 11 2.3 Categories of Sports Fan 13 2.1.1 The temporary 14 2.1.2 The local fan 14 2.1.3 The devoted fan 14 2.1.4 The fanatical fan 15 2.1.5 The dysfunctional fan 15 2.4 Emotions of Fan behavior 16 2.4.1 Variety of Emotional Terminology 16 2.4.2 Hierarchy of Emotion 17 2.5 Motivation of fan behavior 19 2.6 Passion 21 2.7 Loyalty 22 2.8 Involvement 23 Chapter 3. Methodology 25 3.1 Participant 25 3.2 Procedure 25 3.3 Measurement 26 3.4 Analysis 28 Chapter 4. Result 30 4.1 Sample Characteristics 30 4.2 Correlations among Passion, Loyalty, Involvement, and Spending 33 4.3 Result of Research Question 1 35 4.3.1 Reliable Test (Passion) 35 4.3.2 Interpretation of Means Differences by Gender for Passion 36 4.3.3 Implication of Hypothesis for RQ1 39 4.4 result of Research Question 2: 39 4.4.1 Reliable Test (Loyalty) 40 4.4.2 Interpretation of Means Differences by Gender for Team loyalty 40 4.4.3 Implication of Hypothesis for RQ2 44 4.5 Result of Research Question 3 45 4.5.1 Reliable Test (Involvement) 45 4.5.2 Interpretation of Means Differences by Gender for Spectator Involvement 45 4.5.3 Interpretation of Means Differences by Gender for Spending 50 4.5.4 Implication of Hypothesis for RQ3 54 Chapter 5 Discussion 55 5.1 Finding 55 5.2 Limitation 57 5.3 Recommendations 58 5.4 Conclusion 59 References 60 Appendix 63 Appendix 1: Survey Questionnaire 63 Appendix 2: Thesis Approval Letter 70 국문초록 71 | - |
| dc.language.iso | eng | - |
| dc.publisher | 서울대학교 대학원 | - |
| dc.subject | LGBT | - |
| dc.subject | Emotions | - |
| dc.subject | Fan Loyalty | - |
| dc.subject | Spectator Behavior | - |
| dc.subject | Fan Involvement | - |
| dc.subject | Self-expression | - |
| dc.subject | Passion | - |
| dc.subject.ddc | 796.069 | - |
| dc.title | Comparison of Behavior between Sexual Minority and Heterosexual Sport Spectator in Thailand | - |
| dc.title.alternative | 태국 이성애자와 성소수자간의 스포츠 관람 태도 비교 | - |
| dc.type | Thesis | - |
| dc.type | Dissertation | - |
| dc.contributor.AlternativeAuthor | 수크리타 | - |
| dc.contributor.department | 사범대학 체육교육과,글로벌스포츠매니지먼트전공 | - |
| dc.description.degree | Master | - |
| dc.date.awarded | 2019-08 | - |
| dc.identifier.uci | I804:11032-000000156275 | - |
| dc.identifier.holdings | 000000000040▲000000000041▲000000156275▲ | - |
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