S-Space College of Business Administration/Business School (경영대학/대학원) Institute of Management Research (경영연구소) 경영논집 경영논집 vol.51 (2017)
보험 상품 가입 예측 모형
Predictive Modeling of Customers’ Insurance Purchase Behaviors
- Issue Date
- 서울대학교 경영대학 경영연구소
- 경영논집, Vol.51, pp. 93-117
- 고객 선택 예측; 판별 분석; 로지스틱 회귀; 의사결정나무; 신경망; predicting customer purchase; discriminant analysis; logistic regression; decision tree; neural networks
- 본 논문은 실제 실무자(practitioner)에 의해서, 그리고 학계 혹은 연구자(academics)에 의해서 제일 많이 쓰이는 조직문화 측정도구가 무엇이고, 그것의 구체적 활용방법은 무엇인지 파악·전달하는 데 목적이 있다.
The purpose of this paper is to let readers know which measurement tools of organizational culture are most widely used by both practitioners and academics around the world. The two most widely used measurement tools are Kilmann-Saxton Culture Gap Survey and Quinn & Cameron’s Competing Values Framework. A detailed descriptions of what the tools are and how they are used in practice are provided so that they can readily be used by Korean readers. In the case of Competing Values Framework, in addition to the widely-known-andused Organizational Culture Assessment, both Leadership Style Assessment and Leadership Competency Assessment are described also.