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보험 상품 가입 예측 모형
Predictive Modeling of Customers’ Insurance Purchase Behaviors

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Authors
송인성
Issue Date
2017-12
Publisher
서울대학교 경영대학 경영연구소
Citation
경영논집, Vol.51, pp. 93-117
Keywords
고객 선택 예측판별 분석로지스틱 회귀의사결정나무신경망predicting customer purchasediscriminant analysislogistic regressiondecision treeneural networks
Abstract
본 논문은 실제 실무자(practitioner)에 의해서, 그리고 학계 혹은 연구자(academics)에 의해서 제일 많이 쓰이는 조직문화 측정도구가 무엇이고, 그것의 구체적 활용방법은 무엇인지 파악·전달하는 데 목적이 있다.
The purpose of this paper is to let readers know which measurement tools of organizational culture are most widely used by both practitioners and academics around the world. The two most widely used measurement tools are Kilmann-Saxton Culture Gap Survey and Quinn & Cameron’s Competing Values Framework. A detailed descriptions of what the tools are and how they are used in practice are provided so that they can readily be used by Korean readers. In the case of Competing Values Framework, in addition to the widely-known-andused Organizational Culture Assessment, both Leadership Style Assessment and Leadership Competency Assessment are described also.
ISSN
2384-2849
Language
Korean
URI
http://hdl.handle.net/10371/162968
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College of Business Administration/Business School (경영대학/대학원)Institute of Management Research (경영연구소)경영논집경영논집 vol.51 (2017)
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