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An Empirical Comparison of Alternative Models of Consumer's Environmental Attitudes and Eco-friendly Product Purchase Intentions

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Authors
Kim, Junyong
Issue Date
2017-06
Publisher
College of Business Administration (경영대학)
Citation
Seoul Journal of Business, Vol.23 No.1, pp. 91-120
Keywords
eco-friendly productpurchase intentionsynthetic modelstheory of planned behaviorvalue-attitudebehavior chain
Abstract
Using two sets of survey data collected in Korea and the United States respectively, this study demonstrated that the model that integrated the value-attitude-behavior hierarchy chain and the theory of planned behavior had the highest fit with both sets of the data than other models of consumer's environmental attitudes and eco-friendly product purchase intentions. The findings also showed that incorporating the effects of various types of perceived values of eco-friendly products (e.g., environmental, functional and economic values) into the model did not improve the model fit, although product's environmental value had significant interaction effects with some of the non-environmental values. [ABSTRACT FROM AUTHOR] Copyright of Seoul Journal of Business is the property of Seoul National University, College of Business Administration and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
ISSN
1226-9816
Language
English
URI
https://hdl.handle.net/10371/168270
DOI
https://doi.org/10.35152/snusjb.2017.23.1.004
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Seoul Journal of BusinessSeoul Journal of Business Volume 23, Number 1/2 (2017)
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