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J-Factor와 렉서스 디자인
J-Factor and Lexus Design

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Issue Date
2004-09
Publisher
한국디자인산업연구센터
Korea Design Research Institute (KDRI)
Citation
Asia Design Journal, Vol.1 No.1, pp. 80-91
Keywords
브랜드철학첨단정묘good tastebeing in the know
Abstract
렉서스는 15년 정도의 역사를 가진 젊은 브랜드이지만 완벽을 위한 열정적 추구라는 브랜드철학을 완성하기 위하여 고유의 독창성과 일본문화를 결합하여 새로운 진품성을 확보하고자 하는 노력을 꾀하였다. 렉서스는 leading-edge와 finesse의 대립되는 개념으로 대표되고 있었는데 일본문화와 사고방식의 여러 특징 J-Factors를 가지고 대립되는 두 개념을 서로 융합하여 진보된 제품을 생산할 수 있게 되었다. 일본식 환대, 다도, 일본식 단순함, 배디칭미학, 시간개념등의 문화적 특징을 렉서스에 융합하는 과정을 통하여 렉서스의 고급스러움을 완성하고 있다. Although Lexus is a relatively young brand with just a 15-year history, it has continuously strived to create a new sense of originality for itself by combining unique innovation and Japanese culture in order to embody the brand philosophy of 'passionate pursuit of perfection'. Lexus was previously used as a concept to indicate the contrasting terms of 'cutting edge' and 'finesse.' With Japanese culture and other characteristics of the Japanese way of thinking, which are collectively referred to as 'J-factors,' the two contrasting concepts were integrated, resulting in the production of advanced products. Through the process of combining Japanese hospitality, the tea ceremony, Japanese simplicity, asymmetric aesthetics, time concepts and other cultural characteristics with Lexus, the luxuriousness of the Lexus brand is portrayed.
ISSN
1738-3838
Language
English
URI
https://hdl.handle.net/10371/1699
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Korea Design research Institute (한국디자인산업연구센터)Asia Design JournalAsia Design Journal, Vol.01 (2004)
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