Browse

Global Stategies for National Culture: Korean Media Policy in International Perspective

Cited 0 time in Web of Science Cited 0 time in Scopus
Authors
Yoon, Sanghyun; Feigenbaum, Harvey B.
Issue Date
1997
Publisher
College of Business Administration (경영대학)
Citation
Seoul Journal of Business, Vol.3 No.1, pp. 127-146
Keywords
dirigiste governmentCultural Imperialismglobalization
Abstract
Globalization has become a buzz word describing the trend in many, if not most

industries. Some authors have viewed this trend as a constraint on national policy and it

has been especially viewed as a problem for those dirigiste governments which seek to

protect their national cultures from American dominance. This article examines the

globalization of the media industry and analyzes Korean policy toward this industry. The

Korean case is compared to the policies of other countries, particularly that of France

which exhibits many similarities. The argument here is that the theory on "cultural

imperialism" as well as the critiques of globalization theory as it applies to mass media are

inappropriate. Private sector strategies which seek transnational alliances with American

firms are best suited to produce competitive products which, in turn, are likely to best

presenre national culture.
ISSN
1226-9816
Language
English
URI
http://hdl.handle.net/10371/1752
Files in This Item:
Appears in Collections:
College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Seoul Journal of BusinessSeoul Journal of Business Volume 03, Number 1 (1997)
  • mendeley

Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.

Browse