Organizing For Developing Radically Innovative Product: Application of "Quantum Evolution "Theory in Bioecology

Abstract

Developing radically innovative products is an important issue for

many firms. This study addresses how to organize and manage new

product development teams to develop radically innovative products. We

hypothesize that there exists the optimal combination of conditions to

develop radically innovative products through the use of quantum

evolution theory found in bioecology and test empirically using the joint

covariations approach. Our results show that radically innovative

product can be developed in the new product development teams with the combination of high diversity, high integration, and high autonomy.