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The Effect of Shopping Emotions and Perceived Risk on Impulsive Buying: The Moderating Role of Buying Impulsiveness Trait
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lee, Grace Yuna | - |
dc.contributor.author | Yi, Youjae | - |
dc.date.accessioned | 2009-03-04T01:12:05Z | - |
dc.date.available | 2009-03-04T01:12:05Z | - |
dc.date.issued | 2008-12 | - |
dc.identifier.citation | Seoul Journal of Business, Vol.14 No.2, pp. 67-92 | - |
dc.identifier.issn | 1226-9816 | - |
dc.identifier.uri | https://hdl.handle.net/10371/1794 | - |
dc.description.abstract | Using a sample of 163 consumers, the study provided evidence that
arousal and perceived risk had effects on impulsive buying behavior. Perceived risk was negatively associated with impulsive buying behavior but not significantly related to impulsive buying intention, whereas pleasure, which was not related to actual behavior, was a predictor of impulsive buying intention. On the other hand, the buying impulsiveness trait was found to moderate the relationship between pleasure and impulsive buying intention. This study is expected to contribute to the body of knowledge by building a model that incorporates affective, cognitive, and individual factors related to impulsive buying. | - |
dc.language.iso | en | - |
dc.publisher | College of Business Administration (경영대학) | - |
dc.subject | impulsive buying behavior | - |
dc.subject | shopping emotions | - |
dc.subject | pleasure | - |
dc.subject | arousal | - |
dc.subject | perceived risk | - |
dc.subject | buying impulsiveness | - |
dc.title | The Effect of Shopping Emotions and Perceived Risk on Impulsive Buying: The Moderating Role of Buying Impulsiveness Trait | - |
dc.type | SNU Journal | - |
dc.contributor.AlternativeAuthor | 이유재 | - |
dc.citation.journaltitle | Seoul Journal of Business | - |
dc.citation.endpage | 92 | - |
dc.citation.number | 2 | - |
dc.citation.pages | 67-92 | - |
dc.citation.startpage | 67 | - |
dc.citation.volume | 14 | - |
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