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Discriminatory Congestion Pricing of Network Services: A Game Theoretic Approach Using Adverse Selection

DC Field Value Language
dc.contributor.authorRho, Sangkyu-
dc.contributor.authorAn, Jungnam-
dc.contributor.authorChong, Song-
dc.date.accessioned2009-03-04T01:41:08Z-
dc.date.available2009-03-04T01:41:08Z-
dc.date.issued2007-06-
dc.identifier.citationSeoul Journal of Business, Vol.13 No.1, pp. 77-98-
dc.identifier.issn1226-9816-
dc.identifier.urihttps://hdl.handle.net/10371/1806-
dc.description.abstractThe quality of network services deteriorates as network utilization

increases beyond a certain point, i.e., congestion externalities. Many

researchers have proposed congestion pricing models which internalize

congestion externalities. However, most studies are based on a unit

pricing which cannot reflect users different congestion sensitivities. The

purpose of this paper is to propose a discriminatory congestion pricing

model using adverse selection. Our pricing mechanism provides a congestion-sensitive user with a high quality service for a higher price

and a congestion-tolerant user with a low quality service for a lower

price. Our model allows service providers to better control congestions

while maximizing their profits.
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dc.language.isoen-
dc.publisherCollege of Business Administration (경영대학)-
dc.subjectcongestion pricing-
dc.subjectcongestion externalities-
dc.subjectmarket segmentation-
dc.subjectadverse selection-
dc.titleDiscriminatory Congestion Pricing of Network Services: A Game Theoretic Approach Using Adverse Selection-
dc.typeSNU Journal-
dc.contributor.AlternativeAuthor안정남-
dc.citation.journaltitleSeoul Journal of Business-
dc.citation.endpage98-
dc.citation.number1-
dc.citation.pages77-98-
dc.citation.startpage77-
dc.citation.volume13-
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