How do Korean Companies Manage Customer Relationship with Indian Customers?

Abstract

The study was designed to find out the levels of customer satisfaction

of Korean companies. Data was collected from a sample size of 100

users each of LG and Samsung products from Mumbai, a large Indian

metropolitan city. The results show that a gap develops between the two

when it comes to ease of use by customers. In overall service provided

LG definitely scores over Samsung. 76% of LGs existing customers and

66% of Samsungs existing customers would like to buy the products of

these companies in the future. The managers of Korean Companies

should concentrate on improving on buying behaviour, demonstration

provision, delivery of product, follow up of calls and service camps. The

major contribution of the study is to strengthen the customer

relationship management and their operations in India by Korean

companies.