Publications
Detailed Information
Explaining Consumer Behavior and Consumer Action: From Fragmentation to Unit
Cited 0 time in
Web of Science
Cited 0 time in Scopus
- Authors
- Issue Date
- 2006-12
- Citation
- Seoul Journal of Business, Vol.12 No.2, pp. 111-143
- Keywords
- consumer research ; cognitive response ; attitude theory ; self-regulation
- Abstract
- This article begins with an analysis of the state of the field of
consumer research and scrutinizes three leading streams of research:
the cognitive response paradigm, attitude theory, and the interpretive
turn. After arguing that the field lacks direction and risks being
overwhelmed by many fragmented additions to knowledge, I propose a
unified approach to consumer research integrating consumer behavior
with consumer action. The underlying theme is that consumers undergo
a fundamental tension between selfhood and sociality, and agency in the
form of self-regulation functions to reconcile the tension, thereby
helping consumers achieve moral balance, integration of personal and
social identity, and personal and social flourishing.
- ISSN
- 1226-9816
- Language
- English
- Files in This Item:
Item View & Download Count
Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.