Publications
Detailed Information
An Exploratory Research on the Store Image Attributes Affecting Its Store Loyalty
Cited 0 time in
Web of Science
Cited 0 time in Scopus
- Authors
- Issue Date
- 2005-06
- Citation
- Seoul Journal of Business, Vol.11 No.1, pp. 19-41
- Keywords
- store loyalty ; store image attribute
- Abstract
- One purpose of this study is to explore theoretical background to find
out store image attributes suggested by many previous researchers as
important determinants of store loyalty and another is to identify which
store image attributes affect store loyalty significantly according to retail
type respectively.
The results of empirical analyses show that store image attributes of
store loyalty depend on the retail types. In department stores, store
atmosphere, location, shopping facility and sales-personnel service
affect store loyalty significantly. In discount stores, advertising, quality
of merchandise, credit service and store atmosphere have a significant
influence upon store loyalty statistically.
- ISSN
- 1226-9816
- Language
- English
- Files in This Item:
Item View & Download Count
Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.