Browse

An Exploratory Research on the Store Image Attributes Affecting Its Store Loyalty

Cited 0 time in Web of Science Cited 0 time in Scopus
Authors
Yoo, SungJin; Chang, YoungJae
Issue Date
2005-06
Publisher
College of Business Administration (경영대학)
Citation
Seoul Journal of Business, Vol.11 No.1, pp. 19-41
Keywords
store loyaltystore image attribute
Abstract
One purpose of this study is to explore theoretical background to find

out store image attributes suggested by many previous researchers as

important determinants of store loyalty and another is to identify which

store image attributes affect store loyalty significantly according to retail

type respectively.

The results of empirical analyses show that store image attributes of

store loyalty depend on the retail types. In department stores, store

atmosphere, location, shopping facility and sales-personnel service

affect store loyalty significantly. In discount stores, advertising, quality

of merchandise, credit service and store atmosphere have a significant

influence upon store loyalty statistically.
ISSN
1226-9816
Language
English
URI
https://hdl.handle.net/10371/1830
Files in This Item:
Appears in Collections:
College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Seoul Journal of Business (SJB)Seoul Journal of Business Volume 11, Number 1/2 (2005)
  • mendeley

Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.

Browse