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Tradeoff and Synergy in Sustainable Product Innovation: An Exploratory Case Study of Residential Building

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Authors
Yoon, Eunsang; Park, OhSoo
Issue Date
2005-12
Publisher
College of Business Administration (경영대학)
Citation
Seoul Journal of Business, Vol.11 No.2, pp. 59-81
Keywords
sustainable product innovationtrade off-synergy relationshipresiential building
Abstract
Minimizing the negative impacts on the environment is a key

challenge to the firms pursuing sustainable product innovations for

residential building and construction. This paper examines three cases

in the U.S., i.e. Amazon Forms LLC, the Town of Frisco and Denvers

Built Green(tm) Program, that illustrate unique ways of initiating

sustainable innovation. The cases confirm that, in order to stimulate the

diffusion of a new sustainable product or project, there must be a force

driving the change of thinking and action, including corporate initiative,

government regulation, consumer demand and technological advance.
ISSN
1226-9816
Language
English
URI
https://hdl.handle.net/10371/1835
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Seoul Journal of BusinessSeoul Journal of Business Volume 11, Number 1/2 (2005)
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