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Structural Model Comparison of the Determining Factors for E-Purchase
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- Authors
- Issue Date
- 2005-12
- Citation
- Seoul Journal of Business, Vol.11 No.2, pp. 119-143
- Keywords
- e-purchase ; perceived security ; motivational factors ; perceived ease-of-use ; perceived usefulness ; perceived enjoyment ; TAM ; alternative causal models ; LISREL ; structural equation models
- Abstract
- This study investigates relationships among intrinsic and extrinsic
motivational factors of e-purchase. Three alternative causal models
capturing the relationships among perceived ease-of-use, perceived
usefulness, perceived enjoyment, perceived security, and e-purchase are
developed and tested empirically. Structural equation analysis results
show that the dual mediation impact model with perceived ease-of-use
as the mediator is the best-fit model. Implications and research
directions are discussed.
- ISSN
- 1226-9816
- Language
- English
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