Cognitive Processing of Sound Effects in Television Sports Broadcasting

Abstract

© 2018, © 2018 Broadcast Education Association.This study focuses on 2 sound elements of sports broadcasting. Specifically, this study sought to explore the differential and combinational effects of commentary sound and on-site spectator sound on the motor resonance and attentional process of viewers. To analyze, this study selected electroencephalogram (EEG) time-frequency analysis using wavelet transforms as a method to observe the viewers direct brain responses. The overall findings suggest that delivering on-site spectators sound needs to be regarded as important as it can have a significant effect on viewers sports-viewing experience.