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The Influence of Luxury Brands' Cross-Border Acquisition on Consumer Brand Perception
DC Field | Value | Language |
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dc.contributor.author | Chung, Kyunghwa | - |
dc.contributor.author | Youn, Chorong | - |
dc.contributor.author | Lee, Yuri | - |
dc.date.accessioned | 2023-12-11T07:14:26Z | - |
dc.date.available | 2023-12-11T07:14:26Z | - |
dc.date.created | 2020-12-23 | - |
dc.date.issued | 2014-10 | - |
dc.identifier.citation | Clothing and Textiles Research Journal, Vol.32 No.4, pp.219-234 | - |
dc.identifier.issn | 0887-302X | - |
dc.identifier.uri | https://hdl.handle.net/10371/198522 | - |
dc.description.abstract | With global recession and growing international competition among brands, cross-border acquisitions (CBAs) are increasing in the luxury industry. Since country-of-origin (COO) plays a large role in a luxury brand's image, a CBA that changes the nationality of the company owning the luxury brand and modifies consumer COO knowledge can influence consumer brand perception. This study explores the influence of a luxury brand's CBA on perceived brand value and the moderation effect of brand loyalty. In the case of a CBA by a company associated with a superior country image, only perceptions of low-loyalty consumers are affected positively by the CBA information. In the case of a CBA by a company associated with an inferior country image, only perceptions of high-loyalty consumers are affected negatively by the CBA information. The result of this study provides a deep understanding of how consumer brand perception is influenced by the changes of brand-country association. | - |
dc.language | 영어 | - |
dc.publisher | SAGE Publications | - |
dc.title | The Influence of Luxury Brands' Cross-Border Acquisition on Consumer Brand Perception | - |
dc.type | Article | - |
dc.identifier.doi | 10.1177/0887302X14538117 | - |
dc.citation.journaltitle | Clothing and Textiles Research Journal | - |
dc.identifier.wosid | 000342573600001 | - |
dc.identifier.scopusid | 2-s2.0-84907173834 | - |
dc.citation.endpage | 234 | - |
dc.citation.number | 4 | - |
dc.citation.startpage | 219 | - |
dc.citation.volume | 32 | - |
dc.description.isOpenAccess | N | - |
dc.contributor.affiliatedAuthor | Lee, Yuri | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.subject.keywordPlus | COUNTRY-OF-ORIGIN | - |
dc.subject.keywordPlus | PRODUCTS | - |
dc.subject.keywordPlus | IMAGE | - |
dc.subject.keywordPlus | EQUITY | - |
dc.subject.keywordPlus | MARKET | - |
dc.subject.keywordPlus | PREFERENCES | - |
dc.subject.keywordPlus | ATTITUDES | - |
dc.subject.keywordPlus | LOYALTY | - |
dc.subject.keywordPlus | IMPACT | - |
dc.subject.keywordPlus | MODEL | - |
dc.subject.keywordAuthor | cross-border acquisition | - |
dc.subject.keywordAuthor | M& | - |
dc.subject.keywordAuthor | A | - |
dc.subject.keywordAuthor | country of origin | - |
dc.subject.keywordAuthor | luxury brand | - |
dc.subject.keywordAuthor | brand value | - |
dc.subject.keywordAuthor | brand loyalty | - |
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