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치킨 프랜차이즈의 COVID-19 상황 속 경영성과 분석 - 재무제표 분석을 중심으로 : Analysis of the Financial Performance of Chicken Franchises during the COVID-19 - Focusing on Financial Statement Analysis

DC Field Value Language
dc.contributor.author정재량-
dc.contributor.author최종우-
dc.date.accessioned2024-05-02T04:48:57Z-
dc.date.available2024-05-02T04:48:57Z-
dc.date.created2024-05-02-
dc.date.created2024-05-02-
dc.date.created2024-05-02-
dc.date.created2024-05-02-
dc.date.created2024-05-02-
dc.date.created2024-05-02-
dc.date.created2024-05-02-
dc.date.issued2024-03-
dc.identifier.citation한국프랜차이즈경영연구, Vol.15 No.1, pp.61-78-
dc.identifier.issn2093-9582-
dc.identifier.urihttps://hdl.handle.net/10371/200320-
dc.description.abstractPurpose: Dining out at restaurants was limited during the COVID-19 period. In order to confirm the impact of COVID-19 on the chicken market, this study selected three chicken companies, Kyochon, BBQ, and BHC, and conducted financial statement analysis and regression analysis. Research design and methodology: Each company's financial statements were divided into before and after COVID-19, and the rate of change and financial ratio for each item were calculated to see if there were any significant changes, and the impact of COVID-19 on each company's sales was identified through regression analysis. Result: As a result of the study, the increase in sales and assets of each company continued, and the influence of COVID-19 could be confirmed through regression analysis. It can be inferred that COVID-19 indeed affected the expansion of the chicken market. Conclusion: Therefore, it was confirmed through this study that COVID-19 had a significant effect on the growth of the chicken market. While individual chicken small business owners are grappling with declining sales per outlet, the decline of commercial areas, and a surge in closures, the broader chicken franchise industry is witnessing a surge in demand and business expansion prompted by the pandemic.-
dc.language한국어-
dc.publisher한국프랜차이즈경영학회-
dc.title치킨 프랜차이즈의 COVID-19 상황 속 경영성과 분석 - 재무제표 분석을 중심으로-
dc.title.alternativeAnalysis of the Financial Performance of Chicken Franchises during the COVID-19 - Focusing on Financial Statement Analysis-
dc.typeArticle-
dc.identifier.doi10.21871/KJFM.2024.3.15.1.61-
dc.citation.journaltitle한국프랜차이즈경영연구-
dc.citation.endpage78-
dc.citation.number1-
dc.citation.startpage61-
dc.citation.volume15-
dc.identifier.kciidART003068216-
dc.description.isOpenAccessN-
dc.contributor.affiliatedAuthor최종우-
dc.description.journalClass2-
dc.subject.keywordAuthor치킨 프랜차이즈-
dc.subject.keywordAuthorCOVID-19-
dc.subject.keywordAuthor경영 성과-
dc.subject.keywordAuthor재무제표-
dc.subject.keywordAuthor단계적 회귀분석-
dc.subject.keywordAuthorChicken Franchise-
dc.subject.keywordAuthorCOVID-19-
dc.subject.keywordAuthorFinancial Performance-
dc.subject.keywordAuthorFinancial Statement-
dc.subject.keywordAuthorStepwise Regression-
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  • College of Agriculture and Life Sciences
  • Department of Agricultural Economics and Rural Development
Research Area Agricultural Products, Choice Experiment, Consumer Preferences

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