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지역매체 이용과 지역사회관계 활동에의 참여가 지역사회 유대 및 관여에 미치는 영향
The Influence of Local Media Use and Participation in Community Relations Activities on Community Ties and Involvement

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Authors
오미영
Issue Date
2008
Publisher
Institute of Communication Research, Seoul National University
Citation
Journal of Communication Research, Vol.45 No.1, pp. 131-171
Keywords
지역언론지역매체 이용지역사회관계 활동지역사회 유대지역사회 관여지역정체성Local pressLocal media usecommunity relations activitiescommunity tiescommunity involvementcommunity identity
Abstract
This study aims to diagnose the possibility of local medias
contribution to the establishment of community identity. It investigated
how the use of local media, such as local TV, local newspaper, and
local cable TV, and the participation in diverse community relations
activities, which is held or sponsored by local media, affect
community ties and involvement. A survey was conducted with 301
residents in Wonju City. The finding shows that residents' use of local
media and participation in community relations activities partially
influenced community ties and involvement. In other words, watching
some local TV programs and subscription to local daily newspapers
had meaningful impacts on community ties and involvement, while the
use of metropolitan daily newspapers or Wonju areas free newspaper
shad no meaningful impacts on community ties and involvement.
Moreover, the participation in community relations activities held or
sponsored by a specific local media had meaningful impacts on
identification of and attachment to the community—the components of
community ties. In contrast, the participation in community relations
activities held or sponsored by Wonju areas free newspapers had no
meaningful impacts on both community ties and involvement.
Meanwhile, the use of local media and participation in community
relations activities had different effects on community ties and involvement according to resident type, media type, and media
company. This study suggests that local media can contribute to
forming community identity, thereby confirming why local media must
exist in todays multimedia and multi-channel environment.
ISSN
1738-6195
Language
Korean
URI
https://hdl.handle.net/10371/2006
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College of Social Sciences (사회과학대학)Institute of Communication Research (언론정보연구소)Journal of Communication Research (언론정보연구)Journal of Communication Research (언론정보연구) vol.45(1) (2008)
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