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The new issue of customer lifetime value : 고객평생가치의 새로운 이슈
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- Authors
- Advisor
- 조신섭
- Issue Date
- 2003
- Publisher
- 서울대학교 대학원
- Keywords
- 고객평생가치 ; Customer lifetime value (CLV) ; 고객관계경영 ; Lifetime value (LTV) ; 마코브 과정 ; Customer relationship management (CRM) ; 포아송 분포 ; Markov process ; 고객획득 비용 ; Poisson distribution ; 고객유지 비용 ; Acquisition cost ; 고객 유지율 ; Retention cost ; 고객 이탈율 ; Retention rate ; 고객의 구매행동 ; Attrition rate ; 판촉 수익률 지수 ; Customer behavior ; 자산 가격 결정 모형 ; ROPI ; CAPM
- Description
- Thesis (master`s)--서울대학교 대학원 :통계학과,2003.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000057996
https://hdl.handle.net/10371/20829
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