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Detailed Information
한국 드라마 재연(再演)광고가 중국 수용자들에게 미치는 광고효과에 관한 연구
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- Authors
- Advisor
- 이준웅
- Issue Date
- 2004
- Publisher
- 서울대학교 대학원
- Keywords
- 한국 드라마 재연광고 ; Advertisement in which a scene of Korean TV serial drama was staged again ; 일반 이미지 광고 ; Ordinary image advertisement ; 감정상품 ; Emotional commodity ; 인지상품 ; Recognizant commodity ; 한국 드라마에 대한 친숙성 정도 ; Degree of acquaintance to a Korean TV serial drama ; 광고효과 ; Advertising impact ; 인지적 반응 ; Recognizant response ; 회상기억 ; Memorization from reflection ; 광고태도 ; Attitude to an advertisement ; 상표태도 ; Attitude to a trademark ; 구매자극도 ; Stimulation to purchase
- Description
- 학위논문(석사)--서울대학교 대학원 :언론정보학과,2004.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000056272
https://hdl.handle.net/10371/21094
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