Understanding Users' Privacy Attitudes through Subjective and Objective Assessments: An Instagram Case Study

Abstract

Although previous studies have investigated social media users' privacy attitudes, little focus has been placed on understanding the degree of users' concern about different types of private information or the changes in users' privacy attitudes. This article presents novel insights on user attitudes toward 18 privacy items-identified through a review of the literature and attitudinal changes through a comparative analysis. The authors also discuss the implications of the results that could better support users' privacy management on social media.