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의류상품 비계획구매 유형별 의사결정과정과 정서적 반응
(The)Decision making process and emotional response according to unplanned purchase type of clothing products

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Authors
진현정
Advisor
이은영
Issue Date
2008
Publisher
서울대학교 대학원
Keywords
비계획구매unplanned purchase충동구매impulse purchase구매의사결정과정decision making process정서emotion인지적 노력cognitive effort
Description
학위논문(박사)--서울대학교 대학원 :의류학과,2008.2.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000039417

https://hdl.handle.net/10371/22444
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Appears in Collections:
College of Human Ecology (생활과학대학)Dept. of Textiles, Merchandising and Fashion Design (의류학과)Theses (Ph.D. / Sc.D._의류학과)
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