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패션상품의 채택과 확산에 관한 연구 : Adoption and diffusion of fashion products
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- Authors
- Advisor
- 김민자
- Issue Date
- 2008
- Publisher
- 서울대학교 대학원
- Keywords
- 유행 ; fashion ; 혁신 ; innovation ; 인지된 속성 ; perceived attributes ; 저항 ; resistance ; 채택 ; adoption ; 확산 ; diffusion ; 유행혁신성 ; fashion innovativeness ; 동조성 ; conformity ; 상품화 유형 ; merchandising type
- Description
- 학위논문(박사) --서울대학교 대학원 :의류학과,2008.8.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000041471
https://hdl.handle.net/10371/22473
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