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의복구매 의사결정과정에 나타나는 가격관련반응 : Fashion consumers price related response in purchase decision-making process
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- Authors
- Advisor
- 이은영
- Issue Date
- 2008
- Publisher
- 서울대학교 대학원
- Keywords
- 가격관련반응 ; price related responce ; 의복구매 의사결정과정 ; clothing purchase decision-making process ; 가격탐색 ; internal reference price ; 내적준거가격 ; price confidence ; 내적준거가격 확신성 ; price evaluation ; 가격평가 ; price search ; 획득가치지각 ; perceived acquision value ; 거래가치지각 ; perceived transaction value ; 의복품질지각 ; perceived clothing quality ; 가격지각 ; perceived price ; 의복구매 평가기준 ; clothing evaluation criteria
- Description
- 학위논문(박사)--서울대학교 대학원 :의류학과,2008.2.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000039420
https://hdl.handle.net/10371/22488
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