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소비자의 의류상품 혼동과 혼동 감소행동 : Apparel brand confusion and consumer`s confusion reduction behaviors
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- Authors
- Advisor
- 이은영
- Issue Date
- 2005
- Publisher
- 서울대학교 대학원
- Keywords
- 의류상표 ; Apparel brand ; 상표혼동 ; consumer brand confusion ; 혼동 자극 요인 ; stimulators ; 관여도 ; involvement ; 혼동감소행동 ; confusion reduction behaviors
- Description
- 학위논문(석사)--서울대학교 대학원 :의류학과,2005.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000050875
https://hdl.handle.net/10371/22502
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