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패션업체의 제휴유형과 브랜드 제휴에 대한 태도
(The)Typology of alliances in fashion business and the attitude toward brand alliance

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Authors
윤지영
Advisor
이은영
Issue Date
2005
Publisher
서울대학교 대학원
Keywords
브랜드 제휴Brand Alliance제품속성 적합성브랜드 이미지 적합성브랜드 제휴의 유형화라이프스타일
Description
학위논문(석사)--서울대학교 대학원 :의류학과,2005.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000050878

https://hdl.handle.net/10371/22505
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College of Human Ecology (생활과학대학)Dept. of Textiles, Merchandising and Fashion Design (의류학과)Theses (Master's Degree_의류학과)
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