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패션상품 소비자의 관계혜택지각이 장기적 관계지향성에 미치는 영향 : (The)Influence of fashion product consumer`s relationship benefit perception on the long-term relationship orientation
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- Authors
- Advisor
- 이은영
- Issue Date
- 2005
- Publisher
- 서울대학교 대학원
- Keywords
- 패션상품 관계혜택지각 ; Relationship Marketing for fashion product ; 만족 ; Relationship benefits perception ; 신뢰 ; satisfaction ; 몰입 ; trust ; 거래 성향 ; commitment ; 구매행동 특성 ; long-term relationship orientation ; 장기적 관계지향성
- Description
- 학위논문(박사)--서울대학교 대학원 :의류학과,2005.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000049982
https://hdl.handle.net/10371/22707
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