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소비자의 구매의사 결정단계에 따른패션 브랜드의 마케팅커뮤니케이션 효과 : Marketing Communication Effects in Fashion Brands According to Consumers Purchase Decision Making Process
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 이은영 | - |
| dc.contributor.author | 이혜영 | - |
| dc.date.accessioned | 2009-12-26T08:46:01Z | - |
| dc.date.available | 2009-12-26T08:46:01Z | - |
| dc.date.copyright | 2007. | - |
| dc.date.issued | 2007 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000043538 | kor |
| dc.identifier.uri | https://hdl.handle.net/10371/22805 | - |
| dc.description | 학위논문(석사) --서울대학교 대학원 :의류학과,2007. | ko |
| dc.format.extent | ix, 131 p. | ko |
| dc.language.iso | ko | ko |
| dc.publisher | 서울대학교 대학원 | ko |
| dc.subject | 마케팅커뮤니케이션 | ko |
| dc.subject | marketing communication | ko |
| dc.subject | 구매의사 결정과정 | ko |
| dc.subject | purchase decision making process | ko |
| dc.subject | 브랜드 인지도 | ko |
| dc.subject | brand recognition | ko |
| dc.subject | 의복 쇼핑성향 | ko |
| dc.subject | clothing shopping orientation | ko |
| dc.subject | 마케팅커뮤니케이션 효과 | ko |
| dc.subject | marketing communication effect | ko |
| dc.subject | 접촉효과 | ko |
| dc.subject | sales effect | ko |
| dc.subject | 행동효과 | ko |
| dc.subject | behavior effect | ko |
| dc.subject | 구매의도 | ko |
| dc.subject | exposure effect | ko |
| dc.title | 소비자의 구매의사 결정단계에 따른패션 브랜드의 마케팅커뮤니케이션 효과 | ko |
| dc.title.alternative | Marketing Communication Effects in Fashion Brands According to Consumers Purchase Decision Making Process | ko |
| dc.type | Thesis | - |
| dc.contributor.department | 의류학과 | - |
| dc.description.degree | Master | ko |
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