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(The) Effect of e-WOM Participation on e-Loyalty in e-Commerce : 전자상거래에서 온라인구전참여가 충성도에 미치는 영향 분석
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 최영찬 | - |
| dc.contributor.author | 유철우 | - |
| dc.date.accessioned | 2009-12-31T05:18:23Z | - |
| dc.date.available | 2009-12-31T05:18:23Z | - |
| dc.date.copyright | 2009. | - |
| dc.date.issued | 2009 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000037250 | eng |
| dc.identifier.uri | https://hdl.handle.net/10371/24432 | - |
| dc.description | Thesis(masters) --서울대학교 대학원 :농경제사회학부(지역정보전공), 2009.2. | en |
| dc.format.extent | iv, 52 leaves | en |
| dc.language.iso | en | en |
| dc.publisher | 서울대학교 대학원 | en |
| dc.subject | 온라인구전 | en |
| dc.subject | Electronic Word-of-Mouth | en |
| dc.subject | 동기이론 | en |
| dc.subject | Motive | en |
| dc.subject | 소비자참여 | en |
| dc.subject | Participation | en |
| dc.subject | 동일시이론 | en |
| dc.subject | Identification | en |
| dc.subject | 충성도 | en |
| dc.subject | e-Loyalty | en |
| dc.title | (The) Effect of e-WOM Participation on e-Loyalty in e-Commerce | en |
| dc.title.alternative | 전자상거래에서 온라인구전참여가 충성도에 미치는 영향 분석 | en |
| dc.type | Thesis | - |
| dc.contributor.department | 농경제사회학부(지역정보전공) | - |
| dc.description.degree | Master | en |
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