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전문의약품의 소비자대상 촉진에 대한 한국 의사들의 인식조사 : Direct-to-consumer promotion of prescription drugs : the Korean physician`s view
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- Authors
- Advisor
- 양봉민
- Issue Date
- 2005
- Publisher
- 서울대학교 보건대학원
- Keywords
- 전문의약품 ; Direct-to-Consumer Promotion ; 소비자대상 촉진(Direct to Consumer Promotion) ; Direct-to-Consumer Advertising (DTCA) ; 소비자대상 광고 (Direct to consumer advertising) ; Prescription Drug ; 의사-환자관계 ; Pharmaceutical Marketing ; DTC
- Description
- 학위논문(석사)--서울대학교 보건대학원 :보건학과 보건정책관리전공,2005.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000051949
https://hdl.handle.net/10371/24678
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