Publications
Detailed Information
소비자에 기초한 의류 상표자산 형성과정 연구 : (A)Study of the formation process of consumer-based clothing brand equity
Cited 0 time in
Web of Science
Cited 0 time in Scopus
- Authors
- Advisor
- 이은영
- Issue Date
- 2003
- Publisher
- 서울대학교 대학원
- Keywords
- 상표자산 ; Brand equity ; 상표자산의 구성요소 ; The dimensions of brand equity ; 마케팅 요인 ; Marketing elements ; 상표자산의 평가 ; Brand equity evaluation ; 의복 관여 ; Clothing involvement
- Description
- 학위논문(박사)--서울대학교 대학원 :의류학과,2003.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000059768
https://hdl.handle.net/10371/26781
- Files in This Item:
- There are no files associated with this item.
Item View & Download Count
Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.