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Korean credit card company`s marketing strategy for overseas market penetration : 해외 유명 카드사의 벤치마킹을 통한 국내 신용카드사의 해외진출 마케팅 전략
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 주우진 | - |
| dc.contributor.author | 권일진 | - |
| dc.date.accessioned | 2010-01-07T02:15:58Z | - |
| dc.date.available | 2010-01-07T02:15:58Z | - |
| dc.date.copyright | 2009. | - |
| dc.date.issued | 2009 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000039232 | eng |
| dc.identifier.uri | https://hdl.handle.net/10371/27844 | - |
| dc.description | Thesis(masters) --서울대학교 대학원 :경영학과(SNU Global MBA), 2009.8. | en |
| dc.format.extent | 30 leaves | en |
| dc.language.iso | en | en |
| dc.publisher | 서울대학교 대학원 | en |
| dc.subject | 신용카드 | en |
| dc.subject | Credit Card Company | en |
| dc.subject | 마케팅 | en |
| dc.subject | Marketing | en |
| dc.subject | 해외시장 | en |
| dc.subject | Overseas Market Penetration | en |
| dc.title | Korean credit card company`s marketing strategy for overseas market penetration | en |
| dc.title.alternative | 해외 유명 카드사의 벤치마킹을 통한 국내 신용카드사의 해외진출 마케팅 전략 | en |
| dc.type | Thesis | - |
| dc.contributor.department | 경영학과(SNU Global MBA) | - |
| dc.description.degree | Master | en |
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