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사전지식 및 관여도가 소비자의 신념 불일치에 미치는 영향
(The) effect of prior knowledge and involvement on consumers belief inconsistency

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Authors
한웅희
Advisor
이유재
Issue Date
2009
Publisher
서울대학교 대학원
Keywords
신념 불일치belief inconsistency주관적 확률모델subjective probability model소크라테스 효과prior knowledge사전지식involvement관여도the Socratic effect
Description
학위논문(박사) --서울대학교 대학원 :경영학과(경영학전공),2009.8.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000037987

https://hdl.handle.net/10371/28541
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Ph.D. / Sc.D._경영학과)
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