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College of Business Administration/Business School (경영대학/대학원)
Dept. of Business Administration (경영학과)
Theses (Ph.D. / Sc.D._경영학과)
사전지식 및 관여도가 소비자의 신념 불일치에 미치는 영향
(The) effect of prior knowledge and involvement on consumers belief inconsistency
- Authors
- 한웅희
- Advisor
- 이유재
- Issue Date
- 2009
- Publisher
- 서울대학교 대학원
- Keywords
- 신념 불일치; belief inconsistency; 주관적 확률모델; subjective probability model; 소크라테스 효과; prior knowledge; 사전지식; involvement; 관여도; the Socratic effect
- Description
- 학위논문(박사) --서울대학교 대학원 :경영학과(경영학전공),2009.8.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000037987
https://hdl.handle.net/10371/28541
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