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College of Business Administration/Business School (경영대학/대학원)
Graduate School of Business (경영전문대학원)
Theses (Master's Degree_경영전문대학원)
(The)Multi media group strategy of JoongAng media network : focusing on diversification of Ilgan Sports
- Authors
- Advisor
- 박남규
- Issue Date
- 2008
- Publisher
- 서울대학교 대학원
- Keywords
- 중앙미디어네트워크 ; JMnet ; 일간스포츠 ; Ilgan Sports ; 스포츠 신문 ; Sports daily ; 미디어 사업 다각화 전략 ; Media diversification strategy
- Description
- Thesis(masters) --서울대학교 대학원 :경영학과(SNU Global MBA),2008. 8.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000042726
https://hdl.handle.net/10371/28593
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