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Brand revitalization plan for Prospecs in the Korean sportswear market
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- Authors
- Advisor
- 주우진
- Issue Date
- 2008
- Publisher
- 서울대학교 대학원
- Keywords
- 브랜드 ; brand revitalization ; 재활성화 ; marketing ; 마케팅 ; prospecs ; 프로스펙스 ; sportswear ; 스포츠
- Description
- Thesis(masters) --서울대학교 대학원 :경영학과(SNU Global MBA),2008. 8.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000042719
https://hdl.handle.net/10371/28603
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