S-Space College of Business Administration/Business School (경영대학/대학원) Graduate School of Business (경영전문대학원) Theses (Master's Degree_경영전문대학원)
Brand management in changing market : Amorepacific case
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- 브랜드포트폴리오 ; Brand portfolio ; 화장품 ; premium shampoo ; 샴푸 ; cosmetic specialty store ; 채널의 진화 ; vertical integration in cosmetic business ; franchised store.
- Thesis(masters) --서울대학교 대학원 :경영학과(SNU Global MBA),2008.2.
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