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College of Business Administration/Business School (경영대학/대학원)
Graduate School of Business (경영전문대학원)
Theses (Master's Degree_경영전문대학원)
Brand management in changing market : Amorepacific case
- Authors
- Advisor
- 황이석
- Issue Date
- 2008
- Publisher
- 서울대학교 대학원
- Keywords
- 브랜드포트폴리오 ; Brand portfolio ; 화장품 ; premium shampoo ; 샴푸 ; cosmetic specialty store ; 채널의 진화 ; vertical integration in cosmetic business ; franchised store.
- Description
- Thesis(masters) --서울대학교 대학원 :경영학과(SNU Global MBA),2008.2.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000040378
https://hdl.handle.net/10371/28610
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