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Hanaro Telecom Inc. : the optimized marketing strategy of Hana TV : 하나 TV의 최적화된 마케팅 전략
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- Authors
- Advisor
- 주우진
- Issue Date
- 2007
- Publisher
- 서울대학교 경영전문대학원
- Keywords
- 하나TV ; Hana TV ; 번들링 가격 ; bundling pricing ; 컨텐츠 제공 ; contents providing
- Description
- Thesis(master`s)--서울대학교 경영전문대학원 :경영학과 Global MBA전공,2007.8
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000045378
https://hdl.handle.net/10371/28636
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