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(The)Effcts of gift receiving situations on brand attitude change and giver-recipient relationship realignment
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 주우진 | - |
dc.contributor.author | Nguyen, Thi Phi Nga | - |
dc.date.accessioned | 2010-01-08 | - |
dc.date.available | 2010-01-08 | - |
dc.date.copyright | 2006. | - |
dc.date.issued | 2006 | - |
dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000046306 | eng |
dc.identifier.uri | https://hdl.handle.net/10371/28660 | - |
dc.description | Thesis(doctoral)--서울대학교 대학원 :경영학과 경영학전공,2006. | en |
dc.format.extent | vii, 130 p. | en |
dc.language.iso | en | en |
dc.publisher | 서울대학교 대학원 | en |
dc.subject | balance | en |
dc.subject | congruity | en |
dc.subject | ambivalence | en |
dc.subject | involvement | en |
dc.subject | brand attitude | en |
dc.subject | relationship realignment | en |
dc.subject | critical incident technique | en |
dc.title | (The)Effcts of gift receiving situations on brand attitude change and giver-recipient relationship realignment | en |
dc.type | Thesis | - |
dc.contributor.department | 경영학과 경영학전공 | - |
dc.description.degree | Doctor | en |
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