Browse

(The)Effcts of gift receiving situations on brand attitude change and giver-recipient relationship realignment

DC Field Value Language
dc.contributor.advisor주우진-
dc.contributor.authorNguyen, Thi Phi Nga-
dc.date.accessioned2010-01-08-
dc.date.available2010-01-08-
dc.date.copyright2006.-
dc.date.issued2006-
dc.identifier.urihttp://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000046306eng
dc.identifier.urihttp://hdl.handle.net/10371/28660-
dc.descriptionThesis(doctoral)--서울대학교 대학원 :경영학과 경영학전공,2006.en
dc.format.extentvii, 130 p.en
dc.language.isoenen
dc.publisher서울대학교 대학원en
dc.subjectbalanceen
dc.subjectcongruityen
dc.subjectambivalenceen
dc.subjectinvolvementen
dc.subjectbrand attitudeen
dc.subjectrelationship realignmenten
dc.subjectcritical incident techniqueen
dc.title(The)Effcts of gift receiving situations on brand attitude change and giver-recipient relationship realignmenten
dc.typeThesis-
dc.contributor.department경영학과 경영학전공-
dc.description.degreeDoctoren
Appears in Collections:
College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Ph.D. / Sc.D._경영학과)
Files in This Item:
There are no files associated with this item.
  • mendeley

Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.

Browse