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온라인 環境에서 信賴의 二重 次元이 購買意圖에 미치는 非對稱的 影響에 關한 硏究 : (A)Study on the asymmetric impact of trust and distrust on repurchase intentions in the online environment
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- Authors
- Advisor
- 임종원
- Issue Date
- 2003
- Publisher
- 서울대학교 대학원
- Keywords
- 신뢰 ; Trust ; 불신 ; Distrust ; 비대칭적 영향 ; Asymmetric impact ; 관계몰입 ; Commitment ; 상호작용 ; Interaction ; 평판 ; Reputation ; 정보유용성 ; Information usefulness ; 보안위험 ; Risk of information privacy ; 거래위험 ; Risk of transaction stability
- Description
- 학위논문(박사)--서울대학교 대학원 :경영학과 경영학전공,2003.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000058765
https://hdl.handle.net/10371/28686
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