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행동 재무 이론을 활용한 고객세분화 방향

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Authors
정유나
Advisor
김진교
Issue Date
2008
Publisher
서울대학교 대학원
Keywords
고객세분화Customer Segmentation행동재무Behavioral Finance
Description
학위논문(석사) --서울대학교 대학원 :경영학과(SNU MBA),2008.2.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000040372

https://hdl.handle.net/10371/28707
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College of Business Administration/Business School (경영대학/대학원)Graduate School of Business (경영전문대학원)Theses (Master's Degree_경영전문대학원)
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