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홈쇼핑 채널의 보험상품 운영 및 침투 전략 : L 홈쇼핑을 중심으로 : Home Shopping`s insurance category treatment and strategies
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- Authors
- Advisor
- 오정석
- Issue Date
- 2009
- Publisher
- 서울대학교 대학원
- Keywords
- TV홈쇼핑 ; TV Home Shopping ; 인터넷 홈쇼핑 ; Internet Home Shopping ; 전략 ; Strategy ; 차별화 ; Insurance ; 보험 ; Differentiation
- Description
- 학위논문(석사) --서울대학교 대학원 :경영학과(SNU MBA 생산관리전공), 2009.2.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000037911
https://hdl.handle.net/10371/28721
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