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College of Business Administration/Business School (경영대학/대학원)
Graduate School of Business (경영전문대학원)
Theses (Master's Degree_경영전문대학원)
국내 패션브랜드의 글로벌 마케팅 전략 : ㈜아비스타 해외진출사례분석 : (A) Case study of Korean fashion industry`s global marketing into the foreign market
- Authors
- Advisor
- 김상훈
- Issue Date
- 2009
- Publisher
- 서울대학교 대학원
- Keywords
- 해외진출 ; Global marketing ; 글로벌 마케팅 ; fashion marketing ; 중소 패션기업 ; Small & medium size enterprise ; 아비스타
- Description
- 학위논문(석사) --서울대학교 대학원 :경영학과(SNU MBA 마케팅전공), 2009.2.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000037924
https://hdl.handle.net/10371/28722
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