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게임 내 광고의 적용 방안에 대한 연구 : Research about forecasting In-Game Ads market using online games and application of it
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Web of Science
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- Authors
- Advisor
- 김상훈
- Issue Date
- 2009
- Publisher
- 서울대학교 대학원
- Keywords
- In-Game Ads ; 게임 속 광고 ; In-Game Ads ; Online game ; 온라인 게임 ; Business model ; 비즈니스 모델
- Description
- 학위논문(석사) --서울대학교 대학원 :경영학과(SNU MBA 마케팅전공), 2009.2.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000037912
https://hdl.handle.net/10371/28725
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