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타겟 명시 메시지의 의도하지 않은 효과 : 메시지 수용자의 메타인지(metacognition)를 중심으로 : (The) Unintended Effect of Target Describing Message : Investigating the Role of Metacognition of Message Receiver
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 이유재 | - |
| dc.contributor.author | 유재미 | - |
| dc.date.accessioned | 2010-01-08T01:21:23Z | - |
| dc.date.available | 2010-01-08T01:21:23Z | - |
| dc.date.copyright | 2009. | - |
| dc.date.issued | 2009 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000035845 | kor |
| dc.identifier.uri | https://hdl.handle.net/10371/28787 | - |
| dc.description | 학위논문(박사) --서울대학교 대학원 :경영학과 (경영학전공),2009.2. | ko |
| dc.format.extent | ix, 116 p. | ko |
| dc.language.iso | ko | ko |
| dc.publisher | 서울대학교 대학원 | ko |
| dc.subject | 타겟 (명시) 메시지 | ko |
| dc.subject | Target describing message | ko |
| dc.subject | marketplace metacognition | ko |
| dc.subject | marketplace metacognition | ko |
| dc.subject | 소비자 설득지식(persuasion knowledge) | ko |
| dc.subject | persuasion knowledge | ko |
| dc.subject | 사회비교(social comparison) | ko |
| dc.subject | social comparison | ko |
| dc.subject | 비타겟 효과(non target effect) | ko |
| dc.subject | non target effect | ko |
| dc.subject | 동조 효과(assimilation effect) | ko |
| dc.subject | assimilation effect | ko |
| dc.subject | 광고 태도 | ko |
| dc.subject | advertisement attitude | ko |
| dc.subject | 브랜드 태도 | ko |
| dc.subject | brand attitude | ko |
| dc.title | 타겟 명시 메시지의 의도하지 않은 효과 : 메시지 수용자의 메타인지(metacognition)를 중심으로 | ko |
| dc.title.alternative | (The) Unintended Effect of Target Describing Message : Investigating the Role of Metacognition of Message Receiver | ko |
| dc.type | Thesis | - |
| dc.contributor.department | 경영학과 (경영학전공) | - |
| dc.description.degree | Doctor | ko |
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