Browse

타겟 명시 메시지의 의도하지 않은 효과 : 메시지 수용자의 메타인지(metacognition)를 중심으로
(The) Unintended Effect of Target Describing Message : Investigating the Role of Metacognition of Message Receiver

DC Field Value Language
dc.contributor.advisor이유재-
dc.contributor.author유재미-
dc.date.accessioned2010-01-08T01:21:23Z-
dc.date.available2010-01-08T01:21:23Z-
dc.date.copyright2009.-
dc.date.issued2009-
dc.identifier.urihttp://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000035845kor
dc.identifier.urihttps://hdl.handle.net/10371/28787-
dc.description학위논문(박사) --서울대학교 대학원 :경영학과 (경영학전공),2009.2.ko
dc.format.extentix, 116 p.ko
dc.language.isokoko
dc.publisher서울대학교 대학원ko
dc.subject타겟 (명시) 메시지ko
dc.subjectTarget describing messageko
dc.subjectmarketplace metacognitionko
dc.subjectmarketplace metacognitionko
dc.subject소비자 설득지식(persuasion knowledge)ko
dc.subjectpersuasion knowledgeko
dc.subject사회비교(social comparison)ko
dc.subjectsocial comparisonko
dc.subject비타겟 효과(non target effect)ko
dc.subjectnon target effectko
dc.subject동조 효과(assimilation effect)ko
dc.subjectassimilation effectko
dc.subject광고 태도ko
dc.subjectadvertisement attitudeko
dc.subject브랜드 태도ko
dc.subjectbrand attitudeko
dc.title타겟 명시 메시지의 의도하지 않은 효과 : 메시지 수용자의 메타인지(metacognition)를 중심으로ko
dc.title.alternative(The) Unintended Effect of Target Describing Message : Investigating the Role of Metacognition of Message Receiverko
dc.typeThesis-
dc.contributor.department경영학과 (경영학전공)-
dc.description.degreeDoctorko
Appears in Collections:
College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Ph.D. / Sc.D._경영학과)
Files in This Item:
There are no files associated with this item.
  • mendeley

Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.

Browse