Lock-in을 활용한 인터넷 비즈니스 전략

Abstract

Throughout history. new information technologies(1T) have enabled and

stimulated new organizational forms. With the emergence of the Internet, a

totally new business. the electronic commerce(EC) is emerging.

Internet EC brings in many benefits to the organization such as reduced

costs, faster turnaround, better customer service, strategic advantage over their

competitors. and so forth.

In this study, we review Internet business models and critical success factors

through surveying the literature, and discuss strategic implications through

analyzing the induced factors related to the lock-in.