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구매의사결정과정에서 판매촉진의 인센티브 효과와 문제점
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- Authors
- Advisor
- 여정성
- Issue Date
- 2002
- Publisher
- 서울대학교 대학원
- Description
- 학위논문(석사)--서울대학교 대학원 :소비자학과,2002.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000060676
https://hdl.handle.net/10371/30274
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